Yesterday my 20-year-old daughter wanted to show me some young woman’s go-to breakfast that is apparently breaking the Internet. It amounted to dipping chicken sausage and a variety of raw veggies into copious amounts of mustard and cottage cheese, which I can appreciate, but I was completely distracted by the ASMR technique used for the recording. I felt 99 percent sure that the popularity of said breakfast was gimmick-driven: a matter of chewing loudly for the ASMR set. ‘Cause, girl, people been dipping random foods in whatever-mom-left-in-the-fridge since at least the Kennedy Administration.
For those who’ve been hiding under a rock, ASMR stands for a variety of things:
Automatic Strangle-Me Response
Activate Someone’s Murder Reflex
All-Senses-Molested Reaction
Another Stupid Munching Replay
Assess Someone’s Monotony Resistance
Anti-Soothing Mastication Recording
Officially speaking, though, it stands for Autonomous Sensory Meridian Response, referring to the phenonomenon of certain sounds making a brain tingle with something approaching foreplay. I’m definitely not the best person to break down the natural mechanisms by which this phenomenon works, but I do nominate myself to explain it’s been hijacked on social media by breathy people, teething hard foods and/or employing long, fake fingernails to very loudly unbox things that seem to have been dry-aged since Jesus and then wrapped in five hundred pounds of cellophane. Shorthand explanation is that it’s neuroscience around noise, weaponized for fetish and social media.
Before you pull a hamstring running to the comments to remind me of the name of this viral breakfast sensation, rest assured, I forgot it by choice and not due to menopause memory. Sure, I’ll try dipping some chicken sausage and cukes into cottage cheese and mustard this week, but my mind wasn’t blown, and if I had a choice between listening to anyone loudly mouth food or being suspended by shaved dowels through my nipples like A Man Called Horse, you will definitely find me over here whittling wood pegs and prepping my breasts with ice packs.
As much as I love that my daughter shares anything at all with me, and as much as I know that some of my other favorite Gen Z’ers might appreciate that I’ve bothered watching the latest flash in the TikTok pan, I’ve simply hit my maximum lifetime limit on ASMR videos. Today. Officially. Enough.
Surprise: It is entirely possible to impress others with a makeup hack without the sound of acrylic fingernails being turned up to eleven. You can teach the world how to make a fine noodle salad without snapping spit-bubbles between your molars so loud, I want to reflexively jump behind the couch like a drive-by shooting scene from Colors.
As someone who has spent almost a decade now falling asleep to my husband’s beloved smooth sounds of Bob Ross stabbing a hard paintbrush into a Titanium White-drenched canvas on the Joy of Painting, I feel well within my rights to draw this line. After all, Bob was the accidental granddaddy of ASMR, and while I do find those sounds woo me into a state of Zen, I am certain in my heart Bob Himself would back me up on the idea that you can (and should) make and share something wonderful for the sake of that thing, not for going viral. You can do it, kids, and I swear there is no loud chewing required.



